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How to spot fake Ugg boots
Ugg boots and their international producers UGG have been at the centre of legal wranglings for years, with many of the issues stemming from the dispute about whether “Ugg” is a common word or refers to a specific brand.

However, that’s not the only issue that has beset UGG since the boots came to international prominence in the mid-2000s. With such a premium item, there’s inevitably going to be unauthorised imitations, and when the official product is of such high quality, the fakes will never come close to matching the real thing.

At Cloggs, every single UGG product we sell is genuine; however should you decide to shop elsewhere (although with our Free, Fast UK Delivery and Free Returns Policy, we’re not sure why you would!), you’ll want to stay vigilant and make sure that your boots are legitimate.

Ways to tell if your Ugg boots are fake:
  • Many of the genuine styles produced by UGG have recessed lettering in the sole bearing the iconic UGG logo - if this is missing, there’s a good chance that the boots are fake, but bear in mind that this particular aspect isn’t very hard to mimic. Just because the lettering is there, don’t automatically assume they’re real.
  • The boots are famed for originating from Australia (or possibly New Zealand), however it’s worth noting that while there are still plenty of domestic producers Down Under, the rest of the world (including the UK) is overwhelmingly served by UGG. All UGG Australia products are produced in China; boots claiming to be made by UGG in Australia or New Zealand are likely less than kosher.
  • The soles on the Ugg Boots are flexible to ensure maximum comfort - fakes are often difficult to bend.
  • Classic UGG Australia styles never have hang tags attached, while many fakes do; an easy tip off.
  • Telltale issues with production are a good way of spotting fakes, including shoddy stitching and uneven label application.
  • Legitimate products normally come with a security sticker either on the box or the left boot. This holographic sticker is silvery in colour and has the UGG sun logo change colour from black to white when tilted. These stickers are extremely hard to replicate and are generally a good indicator of the authenticity of the product.
  • Fake Uggs have often been made using a synthetic material which has then been dyed to give the effect of being made from the same, high-quality natural materials used in Ugg Boots . If your boots give off a chemical smell, it could well be as a result of being dyed.
  • There’s the old saying that if something’s too good to be true, it probably is. UGG rarely allow their products to be discounted significantly due to their long shelf-life compared to many other styles of shoe, so if you find a deal on Uggs that you can’t quite believe is real, it probably isn’t.