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Blog/Brand Bible/Merrell Brand History
Merrell are one of our most technologically-impressive brands here at CLOGGS. The thought and design which goes into each and every one of their outdoor footwear products and accessories is truly astounding, and it’s no wonder they have such a phenomenal global reputation in this market.
Established in 1981, Merrell was formed when custom boot-maker Randy J. Merrell (R.J Merrell) joined forces with Clark Matis and John Schweizer, two executives for the Rossignol ski company. Their combined expertise was a match made in heaven, with outdoor product experience and practical knowledge and expert shoe design cementing the foundation of Merrell products to this very day. Their vision was to create a high-performance boot which was affordable too, and their original concept was developed in 1982. The following year, the new Merrell company delivered its first product to the market after being developed in Italian factories, and the original Merrell boots were shipped to a pair of American retailers specialising in hiking gear. In 1986, Merrell sold his share of the company and returned to his previous job, but left his name for the brand. That year, Merrell sold its 25,000th pair of boots.
Karhu purchased the brand in 1987, and after a period of rapid growth, the company became a global enterprise around 1990 with divisions established in Canada, the United Kingdom, Scandinavia and in America too. By 1995, Merrell products were being sold in 22 countries, and were firmly on their way to becoming the famous expert outdoor brand we know them as today.
In 1997, Karhu sold Merrell to Wolverine World Wide, a large footwear corporation which also manufactured Hush Puppies shoes, and of course Wolverine brand boots. In 2007, the Merrell line was expanded yet again to include accessories and other outdoor apparel, and by 2010, Merrell products were being sold in an astonishing 151 countries.
Today, CLOGGS are very pleased indeed to have Merrell as one of our key brands. With quality and design beyond compare, it’s easy to see why our Merrell product range is growing every season! The beauty of Merrell outdoor products is the incredible technology embedded within every product. To learn more about it, click here.