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Blog/Brand Spotlight/Brand Spotlight: Butterfly Twists
Butterfly Twists are single-handedly bringing flat shoes back into fashion in a big way, and here at CLOGGS we’re extremely excited to have them on board. Why? Their innovative design, chic patterns and comfortable properties are just three reasons, but we’ll tell you more about them in a second. It’s time to put Butterfly Twists under the microscope for our Brand Spotlight series, and trust us when we say you’ll struggle to wear any other flat shoes after you’ve invested in a pair of these. So let’s get to it.
Founded in 2006 by a group of four guys - yes, you heard correctly - who knew men would be the answer to our footwear woes, ladies? This group of men decided to help woman-kind out, by noticing a gap in the market for comfortable and stylish flat shoes that were versatile and very easy to wear. They launched in 2009 and gained worldwide popularity. Fast forward a few years and they are a thriving brand producing a variety of Butterfly Twists in gorgeous and chic styles and designs. Plain, printed, with strap, ballet flats or pointed there is undoubtedly a Butterfly Twist shoe to suit everyone, which is why they’re so popular. We believe their huge success is primarily because of their innovative technology, which leads us on nicely to the next section of our Brand Spotlight...
Without a doubt, the most wonderful part of Butterfly Twists shoes are their incredible technology. Each shoe is designed to fold into itself, making your comfortable shoes completely portable too. You can pop them in your handbag for convenience, making them the perfect shoes to take on your night out for when your feet start aching - or when you’ve got to make a quick dash to a meeting or to make your train. They can fit into the most compact of clutch bags - we recommend popping a pair in every bag as an emergency remedy for tired feet at any occasion.
Butterfly Twists all have a state-of-the-art memory foam sole, meaning wearing a pair is literally like walking on a cloud. With their ever-expanding range of styles and colours Butterfly Twists are cementing themselves as the girl on the go’s go-to shoe - perfect for long days on your feet and optimum comfort.
It’s inevitable that whichever pair of Butterfly Twists you invest in (which will end up being several - trust us on this one), you’ll find the ridiculously comfortable memory foam soles. However, Butterfly Twists are developing new styles to stay on top of the latest trends - so you can really select your perfect shoes and you don’t have to settle when it comes to your old faithful comfy shoes. Here are some of their stand out products as of yet, but remember CLOGGS are always adding new Butterfly Twists lines!
So what are you waiting for? Change your life and pick up a pair of Butterfly Twists from CLOGGS today.