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Blog/Brand Bible/Ash Shoes History
It was the turn of the Millennium when two creative minds – Leonello Calvani and Patrick Ithier – came together to create a footwear brand that combined those two typically Francophone traits: glamour and originality.
The result is a product range that offers both luxury and cutting edge style in abundance. Ash is adorned and adored by the fashion-conscious, with those glamorous and unique touches and detailings central to the brand’s modus operandi.
With Ithier enjoying more than 20 years worth of experience at the forefront of the footwear industry, it was clear that any brand that contained his DNA was going to be high-end and highly-desirable.
Rather than simply following trends, the guys wanted to set the style agenda, so they travelled to fashion capitals around the world in the hunt for inspiration. The results are clear for all to see in their lines, which combine traditional French design and Italian craftsmanship enhanced with bold flashes of colour, eye catching materials and striking features. It’s this attention to detail and deference to both the past and modern trends that has won the brand countless fans.
Headquartered in New York, Ash enjoyed early success upon launch in the US and across mainland Europe. Now the brand has flagship stores in America, England, France, Italy, Spain, China and Japan, to name but a few.
What really helped to put the company on the map was their Bowie line, a suede trainer with metallic trim. This was spotted on the likes of Victoria Beckham and Lindsay Lohan; and naturally the public followed suit. Suddenly ‘sport luxe’ was a part of the high street, and Ash’s sales tripled in 2012.
Recently, Ash have solidified their position at the forefront of the sports luxe trend, with their trainers boasting classic silhouettes alongside premium leather uppers and thick soles to help them stand out from the countless imitators out there.
With the company still relatively young, they’ve come an awful long way, and there’s no sign of them slowing down any time soon.