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The Nike athletic machine began as a small distributing outfit located in the trunk of Phil Knight's car. From these rather inauspicious beginnings, Knight's Nike Shoes grew to become the shoe and athletic company that would come to define many aspects of popular culture and myriad varieties of 'cool.' Nike produces a wide range of sports equipment. Their first products were track running shoes. They currently also make shoes, jerseys, shorts, baselayers etc. for a wide range of sports including track & field, baseball, ice hockey, tennis, Association football, lacrosse, basketball and cricket. Nike positions its products in such a way to appeal to a youthful creative crowd. It is positioned as a premium performance brand.
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