FitFlop Advice

Take the 20 step test

To ensure a proper fit, take 20-30 brisk steps in them, then look down to make sure your heels are not pushed off the back of the footbed. If they are, and the upper straps are too tight you need to go another size up.

FitFlop care

1. Upper straps do not stretch
2. FitFlop sheepskin footwear has been designed so they can be worn barefoot
3. FitFlop sheepskin footwear and Gogh II have odour eliminating technology built in.
4. Please refer to product hangtags or the FAQs for further care instructions.

Instant workout warning

The FitFlop footwear has the potential to increase muscle activity in terms of workload. As such, we recommend that your wear your new pair progressively to avoid excessive muscle soreness.

FitFlop imitation products

We too have noticed a profound increase in what are known as FitFlop 'knockoffs'. The fitness and muscle-loading benefits of a genuine FitFlop are backed up by Science. The FitFlop's microwobbleboard™ midsole was developed with a Senior Lecturing Biomechanist at The Centre for Human Performance at LSBU in London, and independently tested by an objective team - including a doctor who is the lower limb biomechanist for the UK Olympic team - at Salford University. Studies have been completed that show how The FitFlop's patent-pending midsole helps not only to reduce hot spots and pressure points in the foot, and realigns ground force reaction to reduce lower back, knee, hip and ankle pain.

We've had thousands of wearers write in to tell us how miraculous the 'FitFlop' formula is, and how it has reduced pain stemming from conditions including back pain, dizziness, osteoarthritic discomfort, lower leg oedema, restless leg syndrome and more. We pride ourselves on offering the ultimate performance sandal product, and feel confident that no matter which imitations people may try, in the end, they will always come back to the fabulous FitFlop footwear!