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It began in the early '70s in the undisputed center of the universe, New York City. The Soul Artists of Zoo York sprang to life from Manhattan's Riverside Park and built a thriving scene with aerosol, skateboards, block rockin' beats, and originality at its core that quickly took on a life of its own and became an unstoppable global force. By the dawn of the '80s, the term Zoo York had come to firmly symbolize NYC's underground sect of artists, b-boys, skateboarders, punks, and their various creative off-shoots. The Zoo York revolution was in full effect as graf writers bombed trains, DJ's mastered the wheels of steel, and skateboarders staked their claim to now legendary spots like Astor, Washington Square, and the Brooklyn Banks.
Today, Zoo York is a highly evolved, globally recognized brand with unbreakable East Coast attitude and dialect. As it has since day one, The Institute's product line continues to be heavily influenced by skateboarding, graffiti, hip-hop, punk, and everything in between. The Manhattan-based brand proudly serves up a wide range of casual, utilitarian looks for men, women, and youths that fuse authentic military-influenced overtones with iconic Zoo York City imagery to capture the raw essence of NYC.