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Launched in the UK by high street footwear giant Saxone, just a year after going on sale in America, they became a phenomenal super sell-out. Offering both comfort and style, those comfortable brown suede shoes fast became a firm fashion favourite throughout the late 50's and the staple uniform for Mods everywhere in the swinging 60's. By 1965, Hush Puppies shoes had ensured that Wolverine successfully dominated the American casual footwear market.
Hush Puppies soon came of age as loafers and lace - ups and were hot property once again, primarily on the streets of New York. Fashion Editors and Stylists were whipped into a furious fashion frenzy scouring second hand shops and street markets for authentic, vintage Hush Puppies. The craze continued onto the catwalk as they made their way into John Bartlett's Spring/Summer 95 Menswear collection. Bartlett hailed them as "The quintessential American shoe ... an American icon." Displaying them in a myriad of rainbow hues ranging from lavender to lime he sparked a massive resurgence in the demand for Hush Puppies originals.