René Lacoste, nicknamed the “Crocodile” for his tenacity on the tennis courts, was an exceptional champion in the 1920s and a pioneer of sports clothing. In 1933 he created the legendary polo shirt with the charming reptile, the spirit of performance and style which has never left the brand. The legendary Lacoste crocodile brand is forging a new road of discovery and enjoying reworking its classic designs in an exciting new way. The best of Lacoste trend-setting fashion will carry the crocodile trademark.
