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If you take a look at our Science of The FitFlop section, you will quickly come to realise that FitFlop are no ordinary flip flops at all. They have an innovative, patent pending Microwobbleboard™ hidden in the EVA sole that is designed to give you a workout while you walk. The heel is thick and firm to absorb shock, the toe area is mid-density and the midsole is soft centre. This gives you a slightly unstable surface on which to walk on (although you will never notice as they are so comfortable) which helps to:
The benefits of wearing FitFlop footwear aren't just hearsay or made up by the company. The muscle benefits have actually been tested and proven in case studies run over a 36 month period by Dr David Cook, Lecturer in Biomechanics, and Darren James at The Centre for Human Performance at London South Bank University (LSBU).
It wasn't until FitFlop sandals went on sale in 2007 and they received feedback from thousands of customers that the manufacturers of FitFlop footwear also realised that their shoes could also provide relief from ailments such as chronic back pain and degenerative disc disease too. This hasn't been officially tested or proven as yet, but thousands upon thousands of people can't be wrong!
At Cloggs.co.uk we have developed a comprehensive FitFlop Styles Guide to help you to understand all the types of FitFlop that are available at the moment – everything from FitFlop Sandals and FitFlop Shoes to the gorgeous range of FitFlop Boots. Just remember that whatever style of FitFlop shoes you choose, they all contain the same sole which enables you to buy footwear with the gym built in! Both Womens FitFlop and Mens FitFlop are available.
As FitFlop are so versatile, fashionable and comfortable you can wear them practically anywhere and everywhere. They can be worn for everyday as you can buy a pair of FitFlop sandals for the summer and FitFlop boots in the winter. They are great for on the beach or round the pool whilst you are on holiday and even around the home or office too!
In 2009, FitFlop have introduced a brand new boot range including the Inuk, Mukluk and Snugger, which meant that you could wear your favourite footwear whatever the weather is like outside. Look out for the new FitFlop winter range in 2010.
Cloggs.co.uk are very proud to be authorised retailers of the famous FitFlop brand. As we are official stockists we always have an extensive product range of The FitFlop available – everything from Walkstar 3 to FitFlop Boots . However, the products are always incredibly popular, so you need to order as soon as possible to make sure you get the style you want in the right size.
Buy The FitFlop from Cloggs.co.uk and you can start getting a workout while you walk. These shoes with the gym built in have innovative Microwobbleboard™ technology inbuilt into the sole to destabilise your feet and make the muscles work harder without you even realising. Buy FitFlop today and you can tone your legs and bum whilst walking.
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