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Dr Martens created a boot that defined comfort but was practical, hard-wearing and a design classic. The Dr Martens 1460 boots stooped near to the ground, kept a low profile, a quiet revolution. Then something incredible started to happen. The postmen, factory workers and transport unions who had initially bought the boot by the thousand, were joined by rejects, outcasts and rebels from the fringes of society. At first, it was the working-classes, before long it was the masses.
Dr Martens believe it is just as important to choose suppliers for their fair treatment of their employees as for their performance on cost, delivery and quality. Dr Martens attention to ethical issues in suppliers' factories is on going. Dr Martens focus on implementing improvements by ensuring that key issues are dealt with by the people who are actually responsible for making the changes.
Dr Martens is not a brand, it is a way of thinking, a mode of expression.
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