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The Italian design company, Diesel, was founded back in 1978 by the current owner Renzo Rosso and has since become one of the hottest names in cutting edge street fashion. Diesel produces fashion and accessories for men, women and children.
The brand is aimed at a young and fashion conscious demographic who have money to spend and aren’t afraid to look trendy at all times.
Diesel Shoes are also another cool side of the business which has proved very popular with their relaxed ranges of shoes, boots and trainers that are designed to look ‘worn in’ and ultimately comfortable. Diesel’s range of trainers are some of the best looking casual footwear out there at the moment, with soft tumbled leather teamed with vintage suede detailing and tough but lightweight midsoles and the iconic Diesel ‘slumber’ logo on the side. You can’t afford not to have a pair.
The current Diesel slogan is ‘Be Stupid’ simple but powerful words which urge the idea of being carefree and happy and having a laugh with your mates, having fun and being silly whatever the consequences. The footwear reflect this concept too because they’re cool, they’re trendy and they’re easy to wear whilst you’re busy being stupid!
