The trademark attributes to Caterpillar are very similar to the trademark attributes of their footwear:
Authentic - Cat’s lineage encompasses more than 100 years of steadfast performance and reliability. Cat Footwear delivers real quality without pretense.
Tough - Cat footwear is the line of defense between your feet and a daily pounding on dirt and pavement. Overbuilt design pushes Cat shoes and boots to defy the elements, defining uncompromising strength and durability.
Bold - Brandishing the yellow Cat logo, Cat shoes and boots project the confidence that can only come from dominating the landscape. Style with edge backed by solid construction.
Dynamic - The spirit of progress drives Cat Footwear; design and craftsmanship built around a legacy of success and innovation, adapted to the needs of today and the demands of tomorrow.
Dedicated - Cat footwear upholds the same promise that fuels earth-moving, city-building machines that give the brand it’s name; to outfit hard-working, adventurous people with equipment that never quits.
